A long time ago, when swing sets seemed to tower over you and he who had the fruit rollup ruled the cafeteria, psychology and scarcity were already at work in influencing your wants and needs. When it came to playtime, no toy or station was more enticing than the one...

The challenge that every marketer ultimately is working to solve is: “How do I generate new customers profitably and consistently?"  Product launches Traditional sales pages Let’s look at the benefits of a product launch and/or marketing event (like a webinar): The co...

You want people to share your offer/sales page with their networks, right? Yes... but. People sharing your sales page with their friends can actually hurt your conversions and sales if every time they share your page, the countdown timer resets. You could end up with...